Luke Schroeder
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A Story to Tell

AT&T wanted to show the world how their services help people share their stories over the holiday season. We decided to take this literally by transforming every wall graphic into a interactive storybook based on a true story. I created the concept and illustrations for the pitch, the proof of concept animations were done by studios ATKPLN and Buck.

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Each wall graphic is a single page from a greater, true holiday story. The scannable component in the bottom right corner activates the full story on the customer's device.

Each wall graphic is a single page from a greater, true holiday story. The scannable component in the bottom right corner activates the full story on the customer's device.

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The campaign lends itself to beautiful, pop-up-book decorations around the store.

The campaign lends itself to beautiful, pop-up-book decorations around the store.

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In the spirit of 5th Avenue holiday windows, we created a pop-up experience that lets our customers walk through our holiday stories, as reimagined by various artists.

In the spirit of 5th Avenue holiday windows, we created a pop-up experience that lets our customers walk through our holiday stories, as reimagined by various artists.

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